(Part-time, 3 days or 4 days per week)
At KAE we are a market intelligence and strategy consultancy. We bring the power of analytics and actionable insights to enable some of the world’s biggest brands in making evidence-led decisions that support and sustain their growth agenda. We work across multiple industries, but with particularly deep expertise in payments, financial services and FinTech. We focus on looking at the data to drive exciting strategic outcomes and advice for our clients.
We are a small but globally focused organisation that cares about our people. KAE is a place that encourages ownership and independence whilst working in a collaborative, fun and ambitious environment. We are also on a quest to help businesses all around the world become more sustainable and as the journey starts within, we are committed to being a socially and environmentally responsible company.
KAE is growing and we have exciting plans. As we enter a new era of growth, we know that enhancing our marketing capability is going to be crucial to achieving our ambitious objectives. To ensure this happens, we are now looking for a dedicated B2B Marketing Manager to take the lead in framing our proposition and help us take our compelling story to market in the right way.
About the opportunity
As a Marketing Manager you will play a critical role at KAE, owning the marketing strategy and be hands-on in its implementation, working with and providing guidance to the leadership. You will take the lead across a broad range of marketing activities designed to increase brand awareness and generate quality leads.
Responsibilities will include:
- Designing and delivering marketing campaigns with the goal of generating qualified, quality leads into the business from multiple channels. Tracking and reporting on lead generation and using as insight to refine approach for future campaigns.
- Owning the KAE social media strategy and delivery of content across all social media channels, such as LinkedIn, including content creation, and publication.
- Managing website and implementing a content strategy with the aim of increasing website traffic. Produce content in the form of news, articles, blog posts, with a focus on SEO.
- Creating and implementing communication strategies for existing and target clients, derived from internal and external market intelligence, identifying targeted opportunities to connect.
- Ongoing management of CRM (HubSpot) to build contact lists for email campaigns and events, ensuring all contacts and conversations are up to date.
Who we are looking for
This opportunity is for an experienced B2B marketing professional with proven background of marketing within a management consultancy or other B2B professional services environment. A genuine understanding of how to position a professional service will be essential for this role. Ideal candidates will be hands-on and prepared to be involved in all aspects of the marketing role, from the strategic to the day-to-day.
In addition, we will ask you to demonstrate that you bring:
- At least 5 years’ experience in a B2B marketing role, with clear evidence of impact on lead generation.
- Can operate as the internal marketing expert, provide direction and coach/support others.
- Managing social media strategy and accounts across major platforms (LinkedIn, X etc) and leading on creation and delivery of original content.
- Working knowledge of MS Teams, LinkedIn, X and HubSpot.
- Have a professional, high-quality approach with strong copy-writing and proof-reading skills.
- Are results focused; continuously seeking to evaluate and maximise the impact of marketing activity.
- Happy to work 3 days a week in our Farringdon office.
- Be able to demonstrate alignment with our values; work together, care and share, choose courage and stay curious.
Equality, Diversity, and Inclusion
We think caring about our people is one of the things that makes us different, and we are committed to relying on a variety of views and backgrounds to better our work and each other. We take steps to ensure your voice is heard and your career trajectory is transparent and fair. We hold ourselves accountable and responsible for creating and maintaining an equal, diverse, and inclusive culture.
Remuneration
£60,000-£70,000 (FTE) plus discretionary bonus based on company and individual performance.
We offer a wide range of benefits including pension, life insurance, private medical insurance, cash health plan (including annual flu vaccinations), enhanced maternity and paternity entitlement, and a cycle to work scheme. Other benefits include social clubs and activities, flexible working hours, and short Fridays during summer.
Please note that New Minds Resourcing Ltd are acting as our retained consultants for the recruitment of this role. All applications will be shared with both New Minds and KAE.